Social media is a critical component to many marketing strategies. Since Apple sells apps, games, movies and music, having a brand partner as influential as Twitter makes sense. Each approach one another with equal footing. Partnerships such as these remind me of mutual symbiotic relationships found in nature. Think of the ostrich and the zebra. The ostrich has a keen sense of sight that the zebra lacks. Each hang out with one another to improve their collective senses. The interaction of two different species, Social and Technology have the potential to compliment one another.
Social networking and technological innovations along the mobile, tablet and computer spectrum show great promise. Microsoft and Facebook work in unison to generate leads, actions and transactions. Influencers are key to building awareness for brands and products. Furthermore, keeping a pulse on how a potential market spends their time on Social can result in insight that drive conversion.
Evelyn Rusli's (27 July 2012) New York Times article highlights the Apple and Twitter pairing. Click on the link below:
http://www.nytimes.com/2012/07/28/technology/apple-is-said-to-discuss-an-investment-in-twitter.html?_r=1#commentsContainer
